By TRAVIS BRAASCH
Walking into Loop Jean Company makes you feel like you’ve entered the home of a relative rather than a clothing store.
You’re first welcomed by Cash, a gentle poodle mix who greets everyone with a wagging tail. Owner Ted Greve quickly follows, offering a smile and handshake.
Loop Jean Company, located at 7047 N. Oracle Road in the Casas Adobes Plaza Loop, has brought high-end denim and sportswear to Tucson for two years.
However, Ted and Tamara Greve have been deeply involved in the world of fashion for more than 30.
They worked closely together in the world of business and fashion for many years, operating high-end retail stores in New Mexico and California before founding Loop.
“We have worked together for a long time, so for us it is pretty great,” Ted Greve said. “We have very different viewpoints on most things, so we balance each other out.”
Greve was born and raised in Tucson, attending Catalina High before traveling to other parts of the country and eventually settling back home.
“I have always for one reason or another had an appreciation for denim,” he said. “It certainly is my lifestyle. I have always been a southwestern kind of guy.”
Loop makes denim products its cornerstone, with most being made from selvedge denim.
Selvedge refers to denim made on old-fashioned looms. It has a tighter, denser and more durable weave than prewashed jeans.
“The religion of raw is wearing them the equivalent of every day for a year,” Greve said. “All of the creases and whiskering come to the forefront, and are all from the owner’s own body.”
Selvedge denim has become popular in recent years among men in their 20s, and Loop carries exclusive brands that are hard, if not impossible, to find through other retailers.
One example is the Ralph Lauren line Double RL, which is available in just 10 stores nationwide.
“We will always carry Double RL,” Greve said. “To carry Double RL is much more impressive and meaningful within the industry. If you are in the industry, you know it just doesn’t happen, everyone aspires to it.
Loop also carries high-end denim from companies such as Tellason, Double RL and 3Sixteen, and has a vast array of women’s denim.
Prices fall into a number of budgets. Higher-end brands such as Double RL cost a few hundred dollars, but Loop also has clearance-priced denim for under $100.
The store is one of only two stores in Arizona to carry limited-edition shirts and sportswear from Robert Graham.
It also carries the highly sought-after Shinola watches, which are manufactured by hand in Detroit.
Some products have carried over from previous business ventures, such as gold and silver belt buckles. Those who suffer from a nickel allergy know how hard it can be to find belts that don’t contain cheap metal, and Loop has a wide selection in many styles.
Employees often refer to patrons as clients rather than customers.
“Every single person who works here spends a good deal of time on the floor,” Greve said. “You have to stay in touch with the client and build that relationship, stay up to date on the products and just read up on everything.”
Employees tend to a client’s every need, from picking the right fit and size to getting products tailored overnight.
“We do every alteration you can do on denim,” Greve said. “We can taper them, take in the waist, anything to make sure our client is completely happy with their purchase.”
For more information, visit loopjeancompany.com or stop in to browse the always-changing selection of products.