V-Day = commercialized guilt

By SEBASTIAN BARAJAS

Valentine’s Day produces color-induced vomiting in some people who can’t abide the overabundance of red during February.

It’s like something out of a music video from the early 2000s, where the main character is moving alone through a crowd of people in which everyone else has a significant other.

Much like the Grinch on Christmas, this is how some of us feel during Valentine’s Day — and justifiably so.

People spent $18.6 billion on Valentine’s Day last year, according to CNN. Individually, people spent about $130 on their sweetheart. 

I’m no economist but that seems like a butt-load of money. It comes as no surprise, however, since companies have had decades to hone their craft and guilt us into buying commercialized emotion.

 To illustrate my point, consider the Budweiser commercial featuring a puppy and a horse that aired during the Super Bowl. Yeah, I get it, they’re buds.

But take a closer look. The beer logo doesn’t actually appear until the end, which seems like false advertising. Now I want to buy a puppy or a Clydesdale. Thanks a lot for duping me, Budweiser.

With companies getting so good at selling and commerce reaching into the billions, it’s a bit of a wonder why America’s economy is still in the toilet.

With that in mind, we can see now why Valentine’s Day has such a commercial undertone while cleverly taking the guise of emotion.

I kind of appreciate just how low a company will stoop to make a buck. It’s sad, though, that people think buying a product can really quantify one’s love.

Most advertisements for such products border on the ridiculous but people still flock to purchase them.

After all, nothing says ‘I love you’ like getting your special someone a new personalized iPhone case that features you two sucking face in some hip filter with “I heart you baby boo” inscribed on your forehead. I exaggerate, but not by much.

Valentine’s Day is an overrated commercial experience that really brings out the capitalistic nature of our country.

I advise ignoring V-Day and going out with your special someone the next day. Not only will you avoid the wave of Hallmark insanity but you can more easily score dinner reservations.

The holiday is just another bombardment of commercial, pre-packaged, grass-fed, FDA-approved bullshit. The use of emotional incentive to market products is an aberrantly common practice.

Being the type of person who dislikes extortion, that’s something I personally cannot abide.

I believe there were some British gentlemen in the ‘60s who said something along the lines of “Can’t buy me love” and I stick to it.

Pg07-Valentine illustration edited

Filed Under: InsightOpinion

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