By The Numbers – Issue 8

By MEGYN FITZGERALD

226 million

Number of shoppers over “Black Friday” weekend in 2011.

212 million

Number of shoppers over “Black Friday” weekend in 2010.

$398.62

Average spending per “Black Friday” shopper in 2011.

$365.34

Average spending per “Black Friday” shopper in 2010.

$52.4 billion

Estimated “Black Friday” total spending in 2011.

$45 billion

Total “Black Friday” spending in 2010.

Source: msnbc.com

11

Percentage of holiday shoppers who plan on using their smart phone to shop.

61

Percentage of 2011 consumers who would like to receive clothing as a gift.

Source: lifestylemonitor.cottoninc.com

$101,119

The cost of all items from the “Twelve Days of Christmas” in 2011 – the first year the cost surpassed $100,000.

Source: Christmas Price Index

$96,824

The cost of all items from the “Twelve Days of Christmas” in 2010.

$107.50

The average amount holiday shoppers spent on themselves in 2010.

453,600

Additional workers hired for the holiday shopping season in 2009.

1,175

Estimated number of malls in the United States.

Source: facts.randomhistory.com

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