Fashion’s Night Out promotes shopping

By CHLOE DEEM

Upscale shopping center La Encantada lies tucked away in the foothills of Tucson, with the Catalina Mountains as its backdrop. Normally, the mall is somewhat crowded with the bustle of shoppers and children but on Sept. 8 it told a much different story.
Cars filled the parking lot. The sound of heels scurrying on pavement echoed through hallways. Tea lights sparkled on trees, and the bass of a disc jockey’s music pulsated. It was Fashion’s Night Out.
The event started three years ago in New York City, founded by Vogue magazine and the Council of Fashion Designers of America. Its premise is to encourage consumers to shop more during a trying economy.
Participating stores stay open later and offer a multitude of promotions.
La Encantada spokeswoman Adriana Barillari said the shopping center plans to celebrate FNO next year as well, because of the benefits it brings to Tucson.
“We hope to bring an awareness of fashion to Tucson, and encourage residents to shop local,” she said.
Fashion’s Night Out accomplished just that.
Local boutiques such as Zoe, Avenue and Pour Moi lined the courtyard with racks of clothes ranging from lush silk blouses to statement tribal print pieces. Eager shoppers scrunched shoulder to shoulder, lusting after the wardrobe-extending pieces.
Picturesque models posed throughout the shopping center, wearing fall fashion trends ranging from leopard fur jackets to sky-high platforms.
Beneath the twinkling trees, the feel was that of an ethereal fairy tale.
Taking center stage was Morton Myles, the famous designer who created Jacqueline Kennedy’s blue linen dress for the cover of Look Magazine in 1961.
Though it was just for one night, FNO transformed La Encantada into a fashion haven. It showcased fashion as an art, and made it accessible to the public.
With FNO being a reoccurring event, who knows what positive changes lie ahead for the fashion community of Tucson? One can only hope FNO helped educate consumers on fashion and created revenue for deserving local retailers.

A model shows off a faux leopard print fur jacket during Fashion's Night Out Sept. 8 at Tucson's upscale La Encantada shopping center.

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