Story by Jacquelyn Montaño
Photos courtesy PCC Digital Arts
Six Pima Community College digital arts students won ADDY awards this year in a competition hosted by the Tucson Advertising Federation, a local chapter of the American Advertising Federation.
The Federation includes a student category in its annual competition for advertising professionals.
PCC winners were:
• Hadassah Cruz, one gold and Student Best of show for “Smooth Criminal.”
• Fabian Corona Hernandez, one gold, for “Waiting” (animation).
• Sara Brooks, one gold, for “Robot Gir.l”
• Jenny Colaleo, two silvers, for “Infernal Racket CD Cover” and “Autumn Geisha.”
• Adam Humiecki, one silver, for “Chop!” (animation).
• Chapo Sanchez, one bronze, for “Juxtapose Cover.”
Gold ADDY winners advance to a regional, multi-state competition. In past years, Pima students have advanced to the national level, winning national silver awards.
Digital Arts instructor Patti Gardiner noted that Pima students won more gold and silver ADDYs than any other area schools in the competition, including the University of Arizona, Art Institute and Art Center of Tucson.
“This is exciting for us as it reflects the quality and high caliber of our student work, especially when you consider we are a two-year school competing with four-year schools,” Gardiner said.
Digital Arts Department Chair Dennis Landry and Gardiner selected contest entries from several digital arts classes.
The awards dinner was held Feb. 20 at La Paloma Resort. The Pima College Foundation and the PCC student chapter of the Advertising Club helped pay for winning students to attend.
During the event, PCC student Michelle Thayer was awarded a $1,000 Tucson Advertising Federation student scholarship. Thayer submitted an application along with a resume and a 500-word essay on why she wants a career in advertising.